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西南地区首家引进美国管理技术大学项目管理研究生课程班!并于2002年3月1日实施相关内容的系统培训!报名从速!
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基础课程(Core Courses)介绍
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Mgt 200 Business Basics 经营概论
A practical overview of basic principles of business management, covering topics in the area of marketing, sales, finance, accounting, business law, organizational behavior, contracting, and procurement. 经营管理实践活动基本要素总论,课程覆盖各类经营活动,如市场开拓,营销,财务,会计, 商业法规,公司组织行为,合同及采办等。 |
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Mgt 210 Quantitative Methods in Decision-making 决策量化方法
An overview of basic quantitative skills needed to make effective management decisions. Topics covered include statistical principles, multi-attribute decision-making, benefit-cost analysis, spreadsheet modeling of businesses cases, and data-mining. 有效决策量化方法总论。内容包括统计原则,多样化决策,收益成本分析,商业电子表格制模及数据采集。 |
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Mgt 220 Information Technology 信息技术
An introduction to the role of information technology in contemporary organizations. A review of the history of computers, the evolution of management information systems, the employment of computers in contemporary organizations, and basic information on software development. Hands-on exercises in using the Internet and creating web pages. 概述信息技术在现代管理中的应用。回顾计算机发展史、管理信息系统演变、当代组织机构中计算机使用、管理软件发展等。亲自动手练习使用英特网和网页制作。 |
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Mgt 230 Leadership and Organization 领导与组织
A review of the history of management thought. The role of vision, leadership, and values in organizations. Teams and team-building. Conflict management. Organizational design. 概述管理思想史。想象力,领导能力和价值观念在组织机构中的作用。团队和团队建设。冲突管理。机构设置。 |
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Mgt 240 Marketing and Sales 市场营销
An overview of the key functions of marketing: pricing, promotion, distribution channels, and product definition. The market research function. An understanding of who customers are (both internal and external) and how to define their needs and wants. Sales strategies. 营销要素概述:定价、促销、销售渠道、产品定位、市场调查、客户诉求(内外客户)、营销策略。 |
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Mgt 280 Finance
财务管理 Budget processes. Capital budgeting techniques:present value analysis, internal tate of return, pay back period analysis. Raising capital. venture capital.Capital markets. Financial decision-making. CAMP vs. APT. Financial risk. 预算程序、资本预算技巧:当前价值分析,内部报酬率,偿还期分析,筹集资金,风险资本,资本市场,财务决策。CAPM和APT金融风险比较。 |
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Mgt 201 Effective Communications
有效沟通 Communications model: sender, receiver, encoding, decoding, feedback, the medium, the message. Barriers to communications. Verbal vs. nonverbal communications. Formal vs. informal communications. Writing reports. Making presentations. Conducting meetings. Practical exercises in effective communication. 沟通模式:发送、接收、编码、解码、反馈、媒体、信息。沟通障碍、口 头或非口头的交流,正式或非正式的交流。写报告、陈述、会议、有效沟通的实际运作。 |
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Mgt 202 Business law and
Ethics 商业法律和道德 Commercial law at the national, state(provincial), and municipal levels. Forms of organizational structure (e.g., sole proprietorship, partnership, corporation). Taxes. Occupational safety and health. Labor regulations. Ethics. 国内商业法、国际商业法律、国际准则、公约组织结构形态。(例如:所有权的唯一性、合作关系、协作)税金、安全和健康的拥有。劳动法规、道德规范。 |
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Mgt 255 Effective Estimating 有效评估
Procedures for developing solid cost, schedule, and resource estimates. Conceptual, preliminary, and definitive estimates. Top-down VS. Bottom-up estimates. Parametric estimates. Life-cycle estimating. Use of Monte Carlo simulation. 对成本、进程、资源进行评估的程序。概念的、初始的和结论性评估。自上而下的与自下而上的评估。参数评估。生命周期评估。蒙特卡罗仿真法的使用。 |
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The scheme of investment project 投资项目策划 The scheme of investment project is the foundadion of all inoestment action. Along with the progress of project, it not only embark on the progress of project , it not only embark on the prophase of implementation of investment project, but also coach the operation of project managerment with inpenr trating the whole process of investment. 投资项目策划是一切投资行为的基础, 它不仅开始于投资项目实施的前期,而且随着项目的进展,贯穿投资的整个过程,并指导项目管理的运作。 |
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